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Thoughts from Extrabold Design

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A van livery fit to drive a small business forward

So, what’s involved in creating a van livery that works really hard for a small business? Here’s a recent example of just such a project. Read More

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Dot Whatever? New top-level domains are appearing, and they’re here to stay

The world of internet domain suffixes (e.g. ‘.com’) may not be the most exciting topic of conversation, but you will almost certainly have noticed some unusual-looking new domain names starting to appear and be wondering if (a) they are legitimate and (b) they’re just a passing fad that will one day disappear without trace. I can assure you that these new Top Level Domains (TLDs) are here to stay, and I’ll try and explain why. Read More

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Boldly going beyond full colour: the spot colour bonus

There’s plenty of good-value promotional print available to everyone these days through online print shops, which by pooling print runs are able to bring affordable full-colour print to the masses in a way never experienced before.

Whilst this democratisation of commercial print is a good thing there is still a flaw in the system. The thing is, what is termed ‘full colour’ really falls well short of what could reasonably be described as, well, full colour. Full colour print uses the CMYK colour system – that’s the overlay of inks of the four ‘process’ colours, cyan (C), magenta (M), yellow (Y) and black (K) to render images and text in an approximation of visual spectrum colour. Read More

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Time and the benefits of doing ‘nothing’

In common with most graphic designers I earn a living by selling my time – the time I spend (or anticipate spending) actually working on a project, what I call ‘studio time’, dictates how much I charge. Well, that’s the theory, anyway. So time is an important component in the development of an effective design. Read More

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Logo360 is launched: why, and what’s in it for you?

Many, if not most, designers and companies involved in the graphic design industry shy away from publishing prices. They do this for a very good reason: every design project is unique, as is every client and their needs. That makes it difficult to take a one-price-fits-all approach to design, and designers and agencies therefore prefer to quote each prospective project on its merits so that everyone gets a fair deal. I’m no different in that regard, and have never published prices on the Extrabold website. Read More

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