What’s your favourite logo, and why?

At the end of a 10-minute talk I did at some business networking meetings, called “I Am a Logo”, where I attempted to explore the various properties of logos, and things related to branding, in a memorable and humorous way (there’s a ‘serialised’, interview-style version of “I Am a Logo” on Extrablog, here), there was a short Q&A session. At one of the venues an audience member asked me “What’s your favourite logo?” and I confess that for a moment I was completely stumped – embarrassingly, I hadn’t actually anticipated, or prepared for, such an obvious and simple question! Read More